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Inside the Minds of Rice Consumers

Inside the Minds of Rice Consumers

Cameron Jacobs, Senior Director of Domestic Promotion, USA Rice
Tiempo: 37:21
Brands and industries around the world spend millions of dollars to understand what makes consumers tick. On this episode, Michael and Lesley talk to USA Rice's Cameron Jacobs about the latest consumer research he has that peels back protective layers to tell us, what consumers who eat rice are thinking about when they do. Plus there's this.
With special guests:
Cameron Jacobs, Senior Director of Domestic Promotion, USA Rice
Hosted by:
Michael Klein and Lesley Dixon
ID de episodio: 1000596204936
GUID: 0a480c80-3ffa-4a53-88a9-c9fdc5e1513c
Fecha de lanzamiento: 24/1/2023 6:00:00

Descripción

During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users.
Whether it’s amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we’ll get deep into the weeds to tell the story of U.S. rice. Whether you’re a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.

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